Don`t forget that the major annual events in our global field are in London and Las Vegas. Wear the Green Hat when acting as a Teacher / Trainer To be a good trainer you must be first a good student. Thus, the first condition to teach others is for them to be convinced of having things to learn from you. A good trainer is characterized by: The Knowledge he has The professional and training abilities The opening of sharing his knowledge The training method and tools His experience, charisma, reputation, language How up to date he is with the latest news Never stop learning and stay informed about the latest casino and related news Always strive to be better, know more and apply the new things you`ve learned. For marketing actions to be successful, it is necessary to be communicated to colleagues involved in their execution, but this is not enough any more. They need to understand their role, the best way to perform these actions and, last but not least, contribute to general success.
For example, there is no point in advertising, promoting or giving prizes if the way the staff is working for the customers is characterized by low quality colleagues need specific training for each department: casino operations - games and live slots - reception, casino hosts, F & B, even security and surveillance. In general people remember: 10% of what they read 20% of what they hear 30% of what they see 50% of what they hear and see in the same time 80% of what they say 90% of what they say and do in the same time The Blue Hat belongs to The Expert One of the strategies that lead to success is specialization and focus on a limited field in order to become the customers` first choice. Similarly, a marketing manager who specializes and becomes an expert is an asset of the casino. My recommendations in this regard are: Understand the principles of games and casino activity Understand how a casino works as a whole and what are the interactions between departments at all levels. Understand the challenges and skills required for all casino jobs Whoever thinks it's easy to be a roulette dealer should be able to calculate in mind: 35 x 19 + 17 x 21 By the way the result is 1022 as I use to be a roulette dealer long time ago! Identify the main success factors fpr casinos and how they work in your casino. Understand the specificity of casino marketing marketing and how our classic marketing and management tools and methods apply in our field. Inform yourself about developments in your field technology, IT, communication, internet, they all have an extraordinary dynamics and if you don`t follow them you will not be able to take advantage of the benefits their development offers. Read everything you can about marketing and casino marketing Make the effort to correctly and objectively evaluate yourself This is not an easy thing to do Perhaps you did not know, but 84% of French men consider themselves "above average lovers" and 93% of American students think they are "above average drivers". Unfortunately, mathematics disappoints them both because only 50% can be "above average". These are the 7 hats that casino marketing managers wear the most often There are certainly other hats too but what I wanted to convey is a simple idea: marketing is an essential aspect of any business and even more of a casino business. It is a combination of art, method, logic, talent and inspiration, and, in order to be successful in this field of activity one needs determination, passion and effort . Finally, I included in my presentation 7 quotes from 7 authors from whom I had very much to learn. The 8th quote is my choice of answer to the main question for this year's Forum: How to attract new players? And in this respect the answer is no longer a secret and I am referring to John Romero , the author of two great books for our field of activity: Casino Marketing and Secrets of Casino Marketing “Driving casino traffic is an art dominated by promise, clarity and brevity” . Thank you all for your participation and thanks again to my team who inspired me and helped me to organize this presentation, which you can also find on www.andreifrimescu.ro
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